Latest News

  • REGULATORY

    4 Dec 2025

    USDA Conservation Push Accelerates Regenerative Farming Shift

  • INNOVATION

    3 Dec 2025

    Satellites Take Aim at Regenerative Farming Proof

  • PARTNERSHIPS

    2 Dec 2025

    US Agriculture Shift Accelerates With Major Regenerative Push

  • INVESTMENT

    1 Dec 2025

    The Grazing Gamble That Could Reshape US Ranching

A Fast-Food Giant Tries a Slow-Growth Solution

McDonald’s golden arches and restaurant signage displayed prominently beside a roadside location.

INSIGHTS

24 Nov 2025

McDonald’s invests big in regenerative grazing to secure beef supply and cut climate risk, pushing the industry toward resilient land management

Aerial view of farmland with colorful crop rows arranged in grid patterns

INNOVATION

19 Nov 2025

The Midwest Tests a New Path to Regenerative Farming

A bold Midwest finance model aims to speed regenerative farming adoption and reshape US agriculture

Cattle grazing on green pasture promoting regenerative farming practices

INVESTMENT

17 Nov 2025

McDonalds Sparks a Regenerative Grazing Revolution

A $200M McDonalds initiative drives large scale regenerative grazing and boosts resilience across the US beef supply chain

Robotic arm scanning crops with AI sensors in a modern agricultural field

TECHNOLOGY

12 Nov 2025

AI Soil Tools Stir a New Race for Carbon Farming

AI driven soil tracking speeds credible carbon credits as US regenerative farming slowly expands

From Burgers to Biodiversity: McDonald’s Grassland Push

INSIGHTS

10 Nov 2025

From Burgers to Biodiversity: McDonald’s Grassland Push

McDonald’s pledges over $200M to regenerative ranching, targeting 4M acres across 38 U.S. states

USGS logo centered on a black background representing scientific innovation.

INNOVATION

7 Aug 2025

New Sensor Promises Faster, Cheaper Crop Tracking

New ACS-214 sensor enables fast, low-cost cover crop tracking, advancing large-scale adoption of regenerative practices across the US.

General Mills headquarters building with company sign and surrounding greenery.

MARKET TRENDS

31 Jul 2025

From Buzzword to Business: Regenerative Farming Grows Up

Food firms use long contracts to tie farmers to new growing methods

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