How Data Is Seeding a New Farming Revolution

US agritech firm Regrow tracks 1.2bn acres to verify emissions cuts and support food companies' climate targets

9 Apr 2025

Regenerative agriculture is moving into the mainstream in the US as digital tools allow farmers and food companies to prove environmental gains at scale.

US agritech company Regrow has developed a satellite-based platform that monitors soil carbon and greenhouse gas emissions across more than 1.2bn acres worldwide. The technology enables producers and food groups to substantiate claims of reduced emissions, addressing growing scrutiny from regulators, investors and consumers.

Traditional soil sampling has long been seen as too costly and inconsistent to support widespread adoption of regenerative practices. By offering field-level data across large areas, Regrow aims to bridge that gap and create new opportunities in carbon markets and incentive schemes.

Kellanova, the food company formerly known as Kellogg, has already used the system in its InGrained programme. The initiative cut rice supply-chain emissions by an estimated 1,600 metric tonnes in 2022, underlining the scale of potential corporate uptake.

Farmers participating in such schemes gain access to new revenue streams while companies align climate goals with measurable outcomes.

"Data is the missing link," said Anastasia Volkova, Regrow's chief executive. "Without it, regenerative practices cannot scale in a way that is credible or financially sustainable.'

The use of satellite monitoring is not without critics, who highlight the difficulty of capturing local soil variation and the need for clear rules on data ownership. Industry leaders, however, argue that transparent governance could help turn data into a shared resource rather than a liability.

Supporters draw parallels with the arrival of GPS in farming two decades ago, which transformed crop management. They see digital measurement as a similar turning point, one that could make regenerative agriculture measurable, investable and scalable.

What began as a niche movement focused on soil health is now being reshaped by data, influencing how food is produced, financed and tracked across global supply chains.