Latest News

  • INVESTMENT

    6 Apr 2026

    The Untapped Trillion Hiding in American Soil

  • PARTNERSHIPS

    31 Mar 2026

    Got Methane? Amazon Wants to Fix That

  • REGULATORY

    26 Mar 2026

    The $700M Plan to Put Life Back Into American Farmland

  • INVESTMENT

    23 Mar 2026

    AgZen Raises $10M to Put Eyes on Every Droplet

Big Mac Bets Two Hundred Million on Better Beef

Large McDonald’s Golden Arches sign with restaurant building in background

PARTNERSHIPS

17 Mar 2026

McDonald's leads a $200 million coalition to transform 4 million acres of U.S. ranch land through sustainable regenerative grazing practices

PepsiCo headquarters sign reflecting regenerative agriculture strategy

PARTNERSHIPS

10 Feb 2026

Why Soil Health Is Becoming Big Food’s New Insurance Policy

PepsiCo and Cargill’s Iowa push shows why soil health is fast becoming a supply chain strategy, not a sustainability slogan

Farmer examining soil by hand in a cultivated field

INNOVATION

6 Feb 2026

Why AI May Be the Missing Link for Soil Carbon Credibility

AI-enabled soil analytics, paired with traditional verification, are lowering costs and improving confidence in US carbon markets

Agricultural machinery operating in a field alongside solar panels

MARKET TRENDS

5 Feb 2026

Can Regenerative Farming Scale Without Losing Trust?

As regenerative farming scales, food companies face mounting pressure to align data, standards, and partnerships to protect credibility

Farmer examining soil by hand to assess soil health in an agricultural field

TECHNOLOGY

4 Feb 2026

AI Puts Soil Health Under the Microscope

AI is transforming how farmers measure, manage, and prove soil health gains

Muir Glen organic tomato products displayed with fresh cooking ingredients

PARTNERSHIPS

3 Feb 2026

Muir Glen Changes Hands as Organic Market Finds New Rhythm

Violet Foods’ purchase of Muir Glen, with undisclosed terms, underscores how mid-sized buyers are gaining momentum in organic food

Microsoft logo displayed outside a corporate campus building

INSIGHTS

2 Feb 2026

Microsoft digs deep into soil carbon

Microsoft’s 12-year, 2.85 million-tonne soil carbon deal with Indigo Ag marks a shift from pilots to mature, scalable climate solutions

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