PARTNERSHIPS
Two food giants team up with Iowa farmers to scale regenerative corn by 2030.
22 Jul 2025
Regenerative farming is moving from buzzword to business plan in the Midwest. This summer, PepsiCo and Cargill unveiled a major partnership with Practical Farmers of Iowa to shift 240,000 acres of corn toward practices that improve soil health, cut emissions, and make crops more resilient. It is one of the largest regenerative agriculture projects yet in the United States.
The timing is no accident. Food companies face mounting pressure to meet climate commitments and secure reliable supply chains. PepsiCo has promised to expand regenerative practices across 10 million acres worldwide by 2030. Cargill has pledged similar changes in North America, putting soil health at the center of its strategy.
Practical Farmers of Iowa will be the on-the-ground guide, offering farmers technical support on cover crops, reduced tillage, and smarter fertilizer use. These methods can trap carbon, improve yields over time, and lower risks for growers. With financial backing from two global corporations, the transition looks less daunting for producers used to conventional methods.
Executives insist this is more than corporate posturing. "This collaboration is a cornerstone of our ambition to secure resilient supply chains while delivering on climate targets," said Jim Andrew, PepsiCo's chief sustainability officer. Cargill leaders echoed the need to work directly with farmers to make real progress.
Analysts see the deal as a potential turning point. The sheer scale could pressure competitors to move faster, though obstacles remain. Volatile grain markets, inconsistent measurement tools, and the natural caution of farmers could all slow adoption.
Still, the direction is clear. Regenerative farming is no longer a niche experiment. If the Iowa project succeeds, it could become a blueprint for how sustainability and profitability grow side by side in American agriculture.
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